Belvedere vodka
ICE DAGGER
The “Jagger Dagger” was developed with Jade by international super-premium Belvedere Vodka as a global brand initiative and was the central part of an extravagant signature serve. Belvedere cocktails served with chunks of hand-cracked ice in a ritual completed by servers suited in Jagger’s Jezebel collection.
Jagger designed the dagger in 18-carat white gold, diamonds, sapphire, lapis lazuli, and mirror-polished carbon steel. A limited number of these ultimate ice daggers were created, each with a retail value exceeding $250,000 and sold at a select number of world-famous retailers, including Harrods in London.
In addition to the dagger, Jagger developed brand and marketing strategies as well as logo, point of sale, uniforms, website, and the presentation box.
